Touristry !!!!

Ok friends !!! After a long time i am going to publish this blog with so much of editing and finishing touches which i had to give that took a lot of time. As i have already given an hint in my previous blog the topic for today is tourism ad's. The first thing which strikes us when we talk about tourism ad's is the plush landscape, green trees and smooth rivers hope all this were spread everywhere!! All imported from kerala lol!! we have only been through those kinds of ad's. So today leaving of all that typical ad's(one ad included on that) we can discuss about two ad's. One is our INCREDIBLE INDIA ad. The other one is a surprise ad NEW MEXICO ad. Lets come first to the mexico ad then we can move onto the biggie.



Mexico ad a clear bold attempt to defy the contemporary portrayal that i described few cm's away. The ad is showing an alien who wants to take a break and finds that mexico is the best place and even his boss recommends him the place with few ad-dons. The ad is NOT AN HIT. You can know from the picture itself it gives a sense of awkwardness right ? Yes that defeated the ad. I was wondering how even if they could have attempted an ad without the default setup they would fail and this ad was sitting in the extreme opposite of default setup. The aliens were disgusting that made people to switch channels. And even if someone would watch for a few minutes he would give up because it was boring and not usual alien and human thing they used to see. If someone very boldly sits and watch the full ad (like me) he/she would decide Mexico is a place for aliens and not for humans. The ad is a complete disaster and shows the height of craziness one would go to make an ad different. Even if their target market was children (convincing parents kind) the ad should not have carried over an office setup. Ok the conclusion is this ad became an huge disaster. This non typical ad dint work out. so what about Incredible India ad. Lets see in two parts



This ad is an typical tourism ad. You got all we wanted landscapes river greens even Everest. This ad can convince someone outside and inside. And this ad does not carry any special weight age also. But if the same typical ad that you saw now if gets some flavor what we will be getting ?



This ad gives an excellent portrayal of our country. The ad carries an foreign hero. May sound a bit disturbing but the fact is marketers behind this ad are born genius. A flavor which i had mentioned previously is this foreigner. Here in this ad we can see India from the eyes of the foreigner. Its visual treat for Indians and delightful treat for foreigners. The man starts writing a letter to his friend and keeps thinking what to write. He tries to remember what all he did. From Bike and camel ride to mud bath and tiger safari he comes off with different instances. The music is truly Indian. The feel is also well protected with the visual treat given. Unlike many other ads Taj Mahal is showed just once. The weird things which are done by Indians is being done by an foreigner and this thought requires hard brain. The ad would do good with Indians cos of two main reasons. One is visual treat as i said before and the other one is comedies which revolve around a person coming to India. Indians always like when someone cant pull it off. And if an foreigner is part of it that would tickle their bones off. But these kind of instances would be taken with an feeling of willing to experience factor among foreigners. The ad does justice to everyone who is watching the same. I would rate it as the best tourism ad. Its splendid creativity by bringing in a foreigner. Many would have suggested SRK but this was indeed an bold and successful attempt. Now this is the best part. Finale of the blog is a must watch cos the same foreigner compiles all his thoughts and puts it in two words. INCREDIBLE INDIA. I love it and it gives me a sudden goosebumps. Hope you all felt the same. The previous ad we were talking about BAJAJ DISCOVER and the way they found out inside India. This ad also finds out few new things for us the luxury train the elephants washing and the Indian discotheque. May sound little odd but I feel these things have been a change factor for us. So guys do watch our Incredible India and this ad truly is credible. Next ad on..... keep guessing.....No wait will give an hint..hmm something on chennai ...

Hamara Bajaj !!!

One of the best Motor Bike ADS ever is what i feel when i see this AD. Enough creativity to attract anyone of any age and attire. Did anyone imagine that any place of that kind did ever exist. The AD was of simple texture. Brave enough to give you a content purely based on the geography of our country. A minutes time it takes and hours thought we make. Always an AD goes out of its product or through other resources and then it succeeds. Normally other resources here includes actors debates or even open criticism against other product by way of absolute silence or with product design (eg. parachute and few others design the competitors ad in green or blue color accordingly). Here its an mixture of the product and the content. I am happy they are not environmentally concerned like others and that would really make us shift to other channels. And a follow up ad again giving details on a city without doors was also fantastic. I would call it as a money well spent on R&D. Its not so easy to come up and say these are the cities with this specifics. An old ad was given on with public sense of not disturbing Taj Mahal was the last AD that i can remember. These kind of ADs impact the consumers really well. Also the phrase of visiting INDIA with a litre of petrol is the best way a product can be portrayed to others. Thats sounding more of proud but not selfish attitude on the product. Also people always expect new things and a typical AD showing you stunt scenes will only attract the youths. Ofcourse Bajaj also did that but now they have tried to brush up their own concepts. I can also remember an castrol AD which came out in a different way challenging the other marketers by posing them a 'who said fuel ADs must be containing only liquids in it' question. They came out with a politian AD and tat too during the election time. It was an all time hit. Servo was put to chaotic situation after that. And Bajaj i have been following from Hamara Bajaj days. They have a sense of patriotism when they did with scooter ADs and those ADs we can never forget specially the tunes. Now we dont have scooters and thats a different story. But coming up with this kind of AD with an entirely different genre makes me think again these people are inventing new age marketing. Also developing tourism. Areey why dint ITC or India Tourism think on these lines ??? !!!!

Enviromobiles......

If you have seen in the recent past a new wave of ads have been coming in with a strong shift towards saving the environment. And who is carrying it none other than mobile makers and mobile service providers. It all started with Nokia coming out with recycling your phone concept. Where once your phone gets old and you are about to replace with a new one you can give it to nokia itself for recycling where they have also promised a tree for every phone which had been put inside their box. Pity them they are not aware of the second hand market which is ruling in most of the city Even at the most no one would throw it off in a box without any share of advantage to them. Its been a success with the likes of Rich class but not definitely among the masses. You can even take me i would at least give it to my relatives or to friends who are really in need of a phone. But a fearful service provider who rose like a dragon in the ad world made it a point that it would reach the masses. Yes the same environment concern gushed across leaps and bounds of our country. Iam talking about IDEA . One day if i ever get a chance would like to meet them and ask them just one question "how do you guys alone get few thoughts like this". There has been a tremendous response for their ad "mind it" its from the masses. The reception has been huge and its nothing else but the theme they are into. SAVE PAPER. We all know and have gone through this same old saying that we should use less paper as many trees are destroyed for few pages of our note book. That's not all, we have been through with recycle books and books of little less trees blah blah. But have we ever thought a mobile can replace a paper. NO. And these people have done it. The version of abhishek is good and i like the fact that he is of little use unlike other ads where the star fits into the whole 1 min. The ideas are so touchy enough to make our souls recognize the ad when we see a touch screen phone. I specially loved the vegetable market ad where money is transferred through phone its high time we realize that it is possible. The effort is tremendous once again and you really need to take your brains out for these ads. There is clearly no intentions to target the competitor and thats very good on their part. A serious concern towards the environment evokes, which i feel is terribly good. Wish more ads come like that. And one more thing i should criticize it for one main reason. They left the walk when you talk campaign as it is. Its so good new themes are emerging unlike every other marketer sticking on to a single theme. But its so very odd coming out of the previous one. No one can forget shriya looked amazing in the ad (atleast for that). So they must not have left it abruptly but carrying it for a long time is also not advisable. IDEA is not like zoo zoo which sticks on to a theme and expands it within the theme. But changing its theme between few set of months its not so advisable. But as long as they have the word IDEA with them its all drained out. Salute for you guys. Expecting some more ads from you which will turn up heads and serve the purpose of what we are marketing for. Next blog on Bajaj coming up....

Noodles vs Foodles

Wish you all a very happy new year... Its been quite a year for me now happy to step into 2010... But me not the only one who is happy about 2010. There is one big fellow waiting to enter the 1000 crore rs market which has been more or less a monopoly for many years. The big guy is GSK (Glaxo Smith Kline) the king in Health drink market yes i am talking about Horlicks. Now GSK is entering the noodles market. I almost had an heart attack cos the market is wholly dominated by the Nestle group so if someone new is going to come must have a strong presence in India. Top ram-en failed in that cos of the Nissin Brand with that which is hugely unpopular in India. So this Horlicks maker with a strong presence across each and every home and hospital (psst its true that Horlicks is for hospitals) coming for noodles market almost threw me apart. So this big guy is not marketing with the brand GSK now . They are using horlicks for campaigning that's a noble thought great indeed. Now how is the noodle market for new entrant will people really like.

According to The Nielsen Company, the instant noodles market in India is 88,951 tonnes with a value offtake of Rs 988 crore. This market has seen growth of 30.6 per cent this year ending August 2009 over last year in value terms and a volume growth of 25.29 per cent. So mostly like the segment being hosted like a monopoly both nestle and gsk are doing it in different segments. But will the consumers take it that's a big question. There is one important case study on Dettol that was one war against savlon. Johnson & johnson tried to enter dettol segment through savlon they made many tactics on brand positioning by removing smells more hygiene and all. Dettol a brand by itself is there in the market for more than 50 years so one could dare beat that and yes savlon tried to do that. So what was the immediate strategy of Dettol it entered into band aid segment the key market for Johnson & Johnson. It almost tumbled like anything so J & J had to take back from Savlon and finally Dettol was the winner . You may call it as failure in Marketing strategy but its hard to break the brand loyalty. This is what nissin tried to do with smoodles and now GSK is trying with Foodles. I wish them a break even year. Who knows if the foodles are really tasty and if i like em surely in the next blog i will recommend you guys the product.

Avatar marketing strategies

Hi guys, i know its a long time since i have posted my blog Had lot of exams in the mean time so i was busy with that. Also i have added a new feature in our blog its called as cbox where people can do live chat. I request all you guys to participate in that. And few updates on the previous blog idea now occupies the place of bharati airtel i mean in the advertisement space specifically in the video you saw on the previous blog. They have shooed away the balloon now and govt is in the process of removing all the ads written on the wall as it creates a sort of hurdle to the traffic scenario by the ever devastating onlookers.

Ok then enough on the comments lets get on to action. I want to talk about Avatars marketing strategy. As we are quite aware about avatar movie by James Cameroon already grossed 21million dollars on the opening day the titanic hero is all set to spread his wings by reaching even the low end theaters in Namibia. The film is set to have made at a cost of around 300 million dollars catching the first position as biggest spender ever.

Unlike the traditional outset of marketing avatar has done it in a different way they caught hold of regional marketers. Fox has always been doing campaigns in their own way. Infact their previous movie had the same trailer as how they gave it for world audience. But today you look at sun tv and star tv language and region specific ads are given. Region specific includes scenes which audience feel comfortable for their culture. Also after a long time Fox has used McDonalds for their ad campaign. I could remember only star wars was able to collude with McDonalds in the recent past that dates back to 2007 2008.

So Cameroon has taken lot of efforts in dubbing too that's indeed a marketing strategy. We can call it as custom made product. I even heard they converted the movie to zhu phu which is a traditional language in some parts of china. I dont know how far it is true. The movie undoubtedly has some Indian quotient by it name avatar. Even my auto guy was waiting for the movie avatar he said "sir Titanic Director Padam Super ah Irukum" No wonder avatar would recover twice the cost it had incurred.

So the stage is set for avatar i guess. I haven't watched the movie yet an estimated amount of 150million dollars is spent only for marketing source times of India. And there we can realize how marketing is vital for films...nearly full amount spent for movie production is going for marketing.

Also i forgot to mention . Avatar game is also out for ps3 x box and pc's this one is very quick and unexpected as most of the movie makers take at least a month or two to come up with a game. I am seriously awaiting for the movie results and wont get shocked if they come up with merchandise the minute i post my blog. Kudos to the movie need to watch it. Happy Marketing !!!!

PRICE WAR , AD WAR WAT FOR ?

Its been very late since i have posted some thing here but obviously i didnot find time to do so. Though i uploaded the video few months back i was not able to type. lol. Here with this blog iam going to touch the telecom spectrum once again. Ravishing money playing with billions of life every single day in the form of paisas. Iam talking only about that 1paisa per sec. And bold start from DoCoMo took every blood and guts out of all the operators. Margin king Airtel FAILED. Vodafone spreading wings from UK also equally died. Aircel got lost(busy with maharashtra). And tatas promising the common man unlike Aam Aadmi(just a sentence). I seriously love Tatas now. Their nano was more or less like this 1paisa scheme only. They are not innovators but CHANGE AGENTS...CATALYST. Unbelievable but true they live on every hearts for many decades. Now they threw analyst out of the country by showing that they can also perform more than any Market share dealer. Ofcourse i would not say that DoCoMo is promising and rocking bla bla bla. Defnitely its making losses. Infact more losses than the new start ups because for the single fact they are new start ups. But there is always a cash flow for TATAS unlike any other company. The trust is always ready to give money and it makes Tatas grow in whatever loss it faces right from shifting of singur plant to the 1paisa plan. Every brand of Tatas is a performer TITAN , TATA TEA , TATA STEEL , TCS and more more more. Thus the actual rulers of India who are not in the limelight unlike Reliance.


Ok what made me come up with this video let me come on to that. As you can see there are three promotional activity involved in that video. Our own DoCoMo Aircel and Idea. One week i saw Aircel over there written on the walls and there was not even a single AD which was displayed like the one you are seeing in the video except Aircel and the next week DoCoMo came up with the AD just opposite to the AD symbolically representing that it is against aircel and one sime fact of getting its right share in the advertising space. And also they are saying that they provide twice the services as compared to Aircel. Good thinking DoCoMo marketers right from my first blog iam following you. Then the 3rd week came up with the brightest of AD industry IDEA MARKETERS (yEs they are bold) telling very boldly to the place that IDEA CARRIES AIRCEL AND DOCOMO AND STICK ABOVE ALL OTHER MARKETERS. Its impossibe to erect a building much higher than that over there so they thought of tying a balloon which says they stay above all and other live under IDEA'S shadow. Now these people i can say define marketing right from a kid to 80 odd people will always try to read what is written on that balloon jus psychologically testing their strength of their eye. Not only this WALK WHEN YOU TALK promotion opened a new arena of marketing.

WHAT AN IDEA SIRJI.

DoCoMo

Hello Everyone, iam going to start my blogging journey with DoCoMo ad. Infact i should say that my idea of blogging came in only after seeing this ad. How the marketers make an ad which is so strong in communicating with the recipients exactly what the marketers want to say. You must have seen this DoCoMo ad which was taken inside the flight and thats exactly what iam gonna speak about right now. When you see this ad in the beginning a man who was reading the book sees a beautiful girl jus coming towards his seat and she was made to sit next to him by her father himself. He thought this is the chance and was about to make som Grrs and Hmms but finally his dad came back and asked him whether can we shift the seats and the same guy who was filled with superb joy fell down and without any option he told himself a Ok and stepped out of the seat. He headed towards tat old mans seat were to his astonishment he finds two beautiful glam girls sitting in their seats which supposedly falls in left and right of his. This poor guy now recharged with full joy sits in between both and one of that girl just falls onto his shoulder where he feels that no other men will be more lucky then how he is right now and there comes the DoCoMo symbol.



Now lets get onto the real task. What does that ad signify. Iam an individual and i was expecting something useful to do. There comes a mobile service provider who was so attractive economic and user-friendly also. I was expecting something would happen and i would be able to talk with that using my means. But as a overhead Cost (tat gals dad) came to me i was not able to bear it and went onto a new replacement and tat is DoCoMo. Here i was able to get the double advantage of using a single provider. Also this provider is more informative and will always lie on my shoulders. Though this provider looks a bit costly yet it travels in economy class. And now me a customer gets delighted. And there goes something into my heart "why not try DoCoMo?". Now here as all management theories stress upon this reality and expectation tag. In this ad the customers expectation falls very less than the reality. He was suprised of seeing two girls as he was expecting some girl would come and sit with him. But reality exceeded when one of the girls fell on his shoulders. This type of ADs are really hard to find and my warm wishes to the whole team who had made this AD. Your Comments are always welcome.