Avatar marketing strategies

Hi guys, i know its a long time since i have posted my blog Had lot of exams in the mean time so i was busy with that. Also i have added a new feature in our blog its called as cbox where people can do live chat. I request all you guys to participate in that. And few updates on the previous blog idea now occupies the place of bharati airtel i mean in the advertisement space specifically in the video you saw on the previous blog. They have shooed away the balloon now and govt is in the process of removing all the ads written on the wall as it creates a sort of hurdle to the traffic scenario by the ever devastating onlookers.

Ok then enough on the comments lets get on to action. I want to talk about Avatars marketing strategy. As we are quite aware about avatar movie by James Cameroon already grossed 21million dollars on the opening day the titanic hero is all set to spread his wings by reaching even the low end theaters in Namibia. The film is set to have made at a cost of around 300 million dollars catching the first position as biggest spender ever.

Unlike the traditional outset of marketing avatar has done it in a different way they caught hold of regional marketers. Fox has always been doing campaigns in their own way. Infact their previous movie had the same trailer as how they gave it for world audience. But today you look at sun tv and star tv language and region specific ads are given. Region specific includes scenes which audience feel comfortable for their culture. Also after a long time Fox has used McDonalds for their ad campaign. I could remember only star wars was able to collude with McDonalds in the recent past that dates back to 2007 2008.

So Cameroon has taken lot of efforts in dubbing too that's indeed a marketing strategy. We can call it as custom made product. I even heard they converted the movie to zhu phu which is a traditional language in some parts of china. I dont know how far it is true. The movie undoubtedly has some Indian quotient by it name avatar. Even my auto guy was waiting for the movie avatar he said "sir Titanic Director Padam Super ah Irukum" No wonder avatar would recover twice the cost it had incurred.

So the stage is set for avatar i guess. I haven't watched the movie yet an estimated amount of 150million dollars is spent only for marketing source times of India. And there we can realize how marketing is vital for films...nearly full amount spent for movie production is going for marketing.

Also i forgot to mention . Avatar game is also out for ps3 x box and pc's this one is very quick and unexpected as most of the movie makers take at least a month or two to come up with a game. I am seriously awaiting for the movie results and wont get shocked if they come up with merchandise the minute i post my blog. Kudos to the movie need to watch it. Happy Marketing !!!!

PRICE WAR , AD WAR WAT FOR ?

Its been very late since i have posted some thing here but obviously i didnot find time to do so. Though i uploaded the video few months back i was not able to type. lol. Here with this blog iam going to touch the telecom spectrum once again. Ravishing money playing with billions of life every single day in the form of paisas. Iam talking only about that 1paisa per sec. And bold start from DoCoMo took every blood and guts out of all the operators. Margin king Airtel FAILED. Vodafone spreading wings from UK also equally died. Aircel got lost(busy with maharashtra). And tatas promising the common man unlike Aam Aadmi(just a sentence). I seriously love Tatas now. Their nano was more or less like this 1paisa scheme only. They are not innovators but CHANGE AGENTS...CATALYST. Unbelievable but true they live on every hearts for many decades. Now they threw analyst out of the country by showing that they can also perform more than any Market share dealer. Ofcourse i would not say that DoCoMo is promising and rocking bla bla bla. Defnitely its making losses. Infact more losses than the new start ups because for the single fact they are new start ups. But there is always a cash flow for TATAS unlike any other company. The trust is always ready to give money and it makes Tatas grow in whatever loss it faces right from shifting of singur plant to the 1paisa plan. Every brand of Tatas is a performer TITAN , TATA TEA , TATA STEEL , TCS and more more more. Thus the actual rulers of India who are not in the limelight unlike Reliance.


Ok what made me come up with this video let me come on to that. As you can see there are three promotional activity involved in that video. Our own DoCoMo Aircel and Idea. One week i saw Aircel over there written on the walls and there was not even a single AD which was displayed like the one you are seeing in the video except Aircel and the next week DoCoMo came up with the AD just opposite to the AD symbolically representing that it is against aircel and one sime fact of getting its right share in the advertising space. And also they are saying that they provide twice the services as compared to Aircel. Good thinking DoCoMo marketers right from my first blog iam following you. Then the 3rd week came up with the brightest of AD industry IDEA MARKETERS (yEs they are bold) telling very boldly to the place that IDEA CARRIES AIRCEL AND DOCOMO AND STICK ABOVE ALL OTHER MARKETERS. Its impossibe to erect a building much higher than that over there so they thought of tying a balloon which says they stay above all and other live under IDEA'S shadow. Now these people i can say define marketing right from a kid to 80 odd people will always try to read what is written on that balloon jus psychologically testing their strength of their eye. Not only this WALK WHEN YOU TALK promotion opened a new arena of marketing.

WHAT AN IDEA SIRJI.

DoCoMo

Hello Everyone, iam going to start my blogging journey with DoCoMo ad. Infact i should say that my idea of blogging came in only after seeing this ad. How the marketers make an ad which is so strong in communicating with the recipients exactly what the marketers want to say. You must have seen this DoCoMo ad which was taken inside the flight and thats exactly what iam gonna speak about right now. When you see this ad in the beginning a man who was reading the book sees a beautiful girl jus coming towards his seat and she was made to sit next to him by her father himself. He thought this is the chance and was about to make som Grrs and Hmms but finally his dad came back and asked him whether can we shift the seats and the same guy who was filled with superb joy fell down and without any option he told himself a Ok and stepped out of the seat. He headed towards tat old mans seat were to his astonishment he finds two beautiful glam girls sitting in their seats which supposedly falls in left and right of his. This poor guy now recharged with full joy sits in between both and one of that girl just falls onto his shoulder where he feels that no other men will be more lucky then how he is right now and there comes the DoCoMo symbol.



Now lets get onto the real task. What does that ad signify. Iam an individual and i was expecting something useful to do. There comes a mobile service provider who was so attractive economic and user-friendly also. I was expecting something would happen and i would be able to talk with that using my means. But as a overhead Cost (tat gals dad) came to me i was not able to bear it and went onto a new replacement and tat is DoCoMo. Here i was able to get the double advantage of using a single provider. Also this provider is more informative and will always lie on my shoulders. Though this provider looks a bit costly yet it travels in economy class. And now me a customer gets delighted. And there goes something into my heart "why not try DoCoMo?". Now here as all management theories stress upon this reality and expectation tag. In this ad the customers expectation falls very less than the reality. He was suprised of seeing two girls as he was expecting some girl would come and sit with him. But reality exceeded when one of the girls fell on his shoulders. This type of ADs are really hard to find and my warm wishes to the whole team who had made this AD. Your Comments are always welcome.