Hi guys, i know its a long time since i have posted my blog Had lot of exams in the mean time so i was busy with that. Also i have added a new feature in our blog its called as cbox where people can do live chat. I request all you guys to participate in that. And few updates on the previous blog idea now occupies the place of bharati airtel i mean in the advertisement space specifically in the video you saw on the previous blog. They have shooed away the balloon now and govt is in the process of removing all the ads written on the wall as it creates a sort of hurdle to the traffic scenario by the ever devastating onlookers.
Ok then enough on the comments lets get on to action. I want to talk about Avatars marketing strategy. As we are quite aware about avatar movie by James Cameroon already grossed 21million dollars on the opening day the titanic hero is all set to spread his wings by reaching even the low end theaters in Namibia. The film is set to have made at a cost of around 300 million dollars catching the first position as biggest spender ever.
Unlike the traditional outset of marketing avatar has done it in a different way they caught hold of regional marketers. Fox has always been doing campaigns in their own way. Infact their previous movie had the same trailer as how they gave it for world audience. But today you look at sun tv and star tv language and region specific ads are given. Region specific includes scenes which audience feel comfortable for their culture. Also after a long time Fox has used McDonalds for their ad campaign. I could remember only star wars was able to collude with McDonalds in the recent past that dates back to 2007 2008.
So Cameroon has taken lot of efforts in dubbing too that's indeed a marketing strategy. We can call it as custom made product. I even heard they converted the movie to zhu phu which is a traditional language in some parts of china. I dont know how far it is true. The movie undoubtedly has some Indian quotient by it name avatar. Even my auto guy was waiting for the movie avatar he said "sir Titanic Director Padam Super ah Irukum" No wonder avatar would recover twice the cost it had incurred.
So the stage is set for avatar i guess. I haven't watched the movie yet an estimated amount of 150million dollars is spent only for marketing source times of India. And there we can realize how marketing is vital for films...nearly full amount spent for movie production is going for marketing.
Also i forgot to mention . Avatar game is also out for ps3 x box and pc's this one is very quick and unexpected as most of the movie makers take at least a month or two to come up with a game. I am seriously awaiting for the movie results and wont get shocked if they come up with merchandise the minute i post my blog. Kudos to the movie need to watch it. Happy Marketing !!!!
