Hello Everyone, iam going to start my blogging journey with DoCoMo ad. Infact i should say that my idea of blogging came in only after seeing this ad. How the marketers make an ad which is so strong in communicating with the recipients exactly what the marketers want to say. You must have seen this DoCoMo ad which was taken inside the flight and thats exactly what iam gonna speak about right now. When you see this ad in the beginning a man who was reading the book sees a beautiful girl jus coming towards his seat and she was made to sit next to him by her father himself. He thought this is the chance and was about to make som Grrs and Hmms but finally his dad came back and asked him whether can we shift the seats and the same guy who was filled with superb joy fell down and without any option he told himself a Ok and stepped out of the seat. He headed towards tat old mans seat were to his astonishment he finds two beautiful glam girls sitting in their seats which supposedly falls in left and right of his. This poor guy now recharged with full joy sits in between both and one of that girl just falls onto his shoulder where he feels that no other men will be more lucky then how he is right now and there comes the DoCoMo symbol.
Now lets get onto the real task. What does that ad signify. Iam an individual and i was expecting something useful to do. There comes a mobile service provider who was so attractive economic and user-friendly also. I was expecting something would happen and i would be able to talk with that using my means. But as a overhead Cost (tat gals dad) came to me i was not able to bear it and went onto a new replacement and tat is DoCoMo. Here i was able to get the double advantage of using a single provider. Also this provider is more informative and will always lie on my shoulders. Though this provider looks a bit costly yet it travels in economy class. And now me a customer gets delighted. And there goes something into my heart "why not try DoCoMo?". Now here as all management theories stress upon this reality and expectation tag. In this ad the customers expectation falls very less than the reality. He was suprised of seeing two girls as he was expecting some girl would come and sit with him. But reality exceeded when one of the girls fell on his shoulders. This type of ADs are really hard to find and my warm wishes to the whole team who had made this AD. Your Comments are always welcome.
