Enviromobiles......

If you have seen in the recent past a new wave of ads have been coming in with a strong shift towards saving the environment. And who is carrying it none other than mobile makers and mobile service providers. It all started with Nokia coming out with recycling your phone concept. Where once your phone gets old and you are about to replace with a new one you can give it to nokia itself for recycling where they have also promised a tree for every phone which had been put inside their box. Pity them they are not aware of the second hand market which is ruling in most of the city Even at the most no one would throw it off in a box without any share of advantage to them. Its been a success with the likes of Rich class but not definitely among the masses. You can even take me i would at least give it to my relatives or to friends who are really in need of a phone. But a fearful service provider who rose like a dragon in the ad world made it a point that it would reach the masses. Yes the same environment concern gushed across leaps and bounds of our country. Iam talking about IDEA . One day if i ever get a chance would like to meet them and ask them just one question "how do you guys alone get few thoughts like this". There has been a tremendous response for their ad "mind it" its from the masses. The reception has been huge and its nothing else but the theme they are into. SAVE PAPER. We all know and have gone through this same old saying that we should use less paper as many trees are destroyed for few pages of our note book. That's not all, we have been through with recycle books and books of little less trees blah blah. But have we ever thought a mobile can replace a paper. NO. And these people have done it. The version of abhishek is good and i like the fact that he is of little use unlike other ads where the star fits into the whole 1 min. The ideas are so touchy enough to make our souls recognize the ad when we see a touch screen phone. I specially loved the vegetable market ad where money is transferred through phone its high time we realize that it is possible. The effort is tremendous once again and you really need to take your brains out for these ads. There is clearly no intentions to target the competitor and thats very good on their part. A serious concern towards the environment evokes, which i feel is terribly good. Wish more ads come like that. And one more thing i should criticize it for one main reason. They left the walk when you talk campaign as it is. Its so good new themes are emerging unlike every other marketer sticking on to a single theme. But its so very odd coming out of the previous one. No one can forget shriya looked amazing in the ad (atleast for that). So they must not have left it abruptly but carrying it for a long time is also not advisable. IDEA is not like zoo zoo which sticks on to a theme and expands it within the theme. But changing its theme between few set of months its not so advisable. But as long as they have the word IDEA with them its all drained out. Salute for you guys. Expecting some more ads from you which will turn up heads and serve the purpose of what we are marketing for. Next blog on Bajaj coming up....

Noodles vs Foodles

Wish you all a very happy new year... Its been quite a year for me now happy to step into 2010... But me not the only one who is happy about 2010. There is one big fellow waiting to enter the 1000 crore rs market which has been more or less a monopoly for many years. The big guy is GSK (Glaxo Smith Kline) the king in Health drink market yes i am talking about Horlicks. Now GSK is entering the noodles market. I almost had an heart attack cos the market is wholly dominated by the Nestle group so if someone new is going to come must have a strong presence in India. Top ram-en failed in that cos of the Nissin Brand with that which is hugely unpopular in India. So this Horlicks maker with a strong presence across each and every home and hospital (psst its true that Horlicks is for hospitals) coming for noodles market almost threw me apart. So this big guy is not marketing with the brand GSK now . They are using horlicks for campaigning that's a noble thought great indeed. Now how is the noodle market for new entrant will people really like.

According to The Nielsen Company, the instant noodles market in India is 88,951 tonnes with a value offtake of Rs 988 crore. This market has seen growth of 30.6 per cent this year ending August 2009 over last year in value terms and a volume growth of 25.29 per cent. So mostly like the segment being hosted like a monopoly both nestle and gsk are doing it in different segments. But will the consumers take it that's a big question. There is one important case study on Dettol that was one war against savlon. Johnson & johnson tried to enter dettol segment through savlon they made many tactics on brand positioning by removing smells more hygiene and all. Dettol a brand by itself is there in the market for more than 50 years so one could dare beat that and yes savlon tried to do that. So what was the immediate strategy of Dettol it entered into band aid segment the key market for Johnson & Johnson. It almost tumbled like anything so J & J had to take back from Savlon and finally Dettol was the winner . You may call it as failure in Marketing strategy but its hard to break the brand loyalty. This is what nissin tried to do with smoodles and now GSK is trying with Foodles. I wish them a break even year. Who knows if the foodles are really tasty and if i like em surely in the next blog i will recommend you guys the product.

Avatar marketing strategies

Hi guys, i know its a long time since i have posted my blog Had lot of exams in the mean time so i was busy with that. Also i have added a new feature in our blog its called as cbox where people can do live chat. I request all you guys to participate in that. And few updates on the previous blog idea now occupies the place of bharati airtel i mean in the advertisement space specifically in the video you saw on the previous blog. They have shooed away the balloon now and govt is in the process of removing all the ads written on the wall as it creates a sort of hurdle to the traffic scenario by the ever devastating onlookers.

Ok then enough on the comments lets get on to action. I want to talk about Avatars marketing strategy. As we are quite aware about avatar movie by James Cameroon already grossed 21million dollars on the opening day the titanic hero is all set to spread his wings by reaching even the low end theaters in Namibia. The film is set to have made at a cost of around 300 million dollars catching the first position as biggest spender ever.

Unlike the traditional outset of marketing avatar has done it in a different way they caught hold of regional marketers. Fox has always been doing campaigns in their own way. Infact their previous movie had the same trailer as how they gave it for world audience. But today you look at sun tv and star tv language and region specific ads are given. Region specific includes scenes which audience feel comfortable for their culture. Also after a long time Fox has used McDonalds for their ad campaign. I could remember only star wars was able to collude with McDonalds in the recent past that dates back to 2007 2008.

So Cameroon has taken lot of efforts in dubbing too that's indeed a marketing strategy. We can call it as custom made product. I even heard they converted the movie to zhu phu which is a traditional language in some parts of china. I dont know how far it is true. The movie undoubtedly has some Indian quotient by it name avatar. Even my auto guy was waiting for the movie avatar he said "sir Titanic Director Padam Super ah Irukum" No wonder avatar would recover twice the cost it had incurred.

So the stage is set for avatar i guess. I haven't watched the movie yet an estimated amount of 150million dollars is spent only for marketing source times of India. And there we can realize how marketing is vital for films...nearly full amount spent for movie production is going for marketing.

Also i forgot to mention . Avatar game is also out for ps3 x box and pc's this one is very quick and unexpected as most of the movie makers take at least a month or two to come up with a game. I am seriously awaiting for the movie results and wont get shocked if they come up with merchandise the minute i post my blog. Kudos to the movie need to watch it. Happy Marketing !!!!

PRICE WAR , AD WAR WAT FOR ?

Its been very late since i have posted some thing here but obviously i didnot find time to do so. Though i uploaded the video few months back i was not able to type. lol. Here with this blog iam going to touch the telecom spectrum once again. Ravishing money playing with billions of life every single day in the form of paisas. Iam talking only about that 1paisa per sec. And bold start from DoCoMo took every blood and guts out of all the operators. Margin king Airtel FAILED. Vodafone spreading wings from UK also equally died. Aircel got lost(busy with maharashtra). And tatas promising the common man unlike Aam Aadmi(just a sentence). I seriously love Tatas now. Their nano was more or less like this 1paisa scheme only. They are not innovators but CHANGE AGENTS...CATALYST. Unbelievable but true they live on every hearts for many decades. Now they threw analyst out of the country by showing that they can also perform more than any Market share dealer. Ofcourse i would not say that DoCoMo is promising and rocking bla bla bla. Defnitely its making losses. Infact more losses than the new start ups because for the single fact they are new start ups. But there is always a cash flow for TATAS unlike any other company. The trust is always ready to give money and it makes Tatas grow in whatever loss it faces right from shifting of singur plant to the 1paisa plan. Every brand of Tatas is a performer TITAN , TATA TEA , TATA STEEL , TCS and more more more. Thus the actual rulers of India who are not in the limelight unlike Reliance.


Ok what made me come up with this video let me come on to that. As you can see there are three promotional activity involved in that video. Our own DoCoMo Aircel and Idea. One week i saw Aircel over there written on the walls and there was not even a single AD which was displayed like the one you are seeing in the video except Aircel and the next week DoCoMo came up with the AD just opposite to the AD symbolically representing that it is against aircel and one sime fact of getting its right share in the advertising space. And also they are saying that they provide twice the services as compared to Aircel. Good thinking DoCoMo marketers right from my first blog iam following you. Then the 3rd week came up with the brightest of AD industry IDEA MARKETERS (yEs they are bold) telling very boldly to the place that IDEA CARRIES AIRCEL AND DOCOMO AND STICK ABOVE ALL OTHER MARKETERS. Its impossibe to erect a building much higher than that over there so they thought of tying a balloon which says they stay above all and other live under IDEA'S shadow. Now these people i can say define marketing right from a kid to 80 odd people will always try to read what is written on that balloon jus psychologically testing their strength of their eye. Not only this WALK WHEN YOU TALK promotion opened a new arena of marketing.

WHAT AN IDEA SIRJI.

DoCoMo

Hello Everyone, iam going to start my blogging journey with DoCoMo ad. Infact i should say that my idea of blogging came in only after seeing this ad. How the marketers make an ad which is so strong in communicating with the recipients exactly what the marketers want to say. You must have seen this DoCoMo ad which was taken inside the flight and thats exactly what iam gonna speak about right now. When you see this ad in the beginning a man who was reading the book sees a beautiful girl jus coming towards his seat and she was made to sit next to him by her father himself. He thought this is the chance and was about to make som Grrs and Hmms but finally his dad came back and asked him whether can we shift the seats and the same guy who was filled with superb joy fell down and without any option he told himself a Ok and stepped out of the seat. He headed towards tat old mans seat were to his astonishment he finds two beautiful glam girls sitting in their seats which supposedly falls in left and right of his. This poor guy now recharged with full joy sits in between both and one of that girl just falls onto his shoulder where he feels that no other men will be more lucky then how he is right now and there comes the DoCoMo symbol.



Now lets get onto the real task. What does that ad signify. Iam an individual and i was expecting something useful to do. There comes a mobile service provider who was so attractive economic and user-friendly also. I was expecting something would happen and i would be able to talk with that using my means. But as a overhead Cost (tat gals dad) came to me i was not able to bear it and went onto a new replacement and tat is DoCoMo. Here i was able to get the double advantage of using a single provider. Also this provider is more informative and will always lie on my shoulders. Though this provider looks a bit costly yet it travels in economy class. And now me a customer gets delighted. And there goes something into my heart "why not try DoCoMo?". Now here as all management theories stress upon this reality and expectation tag. In this ad the customers expectation falls very less than the reality. He was suprised of seeing two girls as he was expecting some girl would come and sit with him. But reality exceeded when one of the girls fell on his shoulders. This type of ADs are really hard to find and my warm wishes to the whole team who had made this AD. Your Comments are always welcome.