Ok friends !!! After a long time i am going to publish this blog with so much of editing and finishing touches which i had to give that took a lot of time. As i have already given an hint in my previous blog the topic for today is tourism ad's. The first thing which strikes us when we talk about tourism ad's is the plush landscape, green trees and smooth rivers hope all this were spread everywhere!! All imported from kerala lol!! we have only been through those kinds of ad's. So today leaving of all that typical ad's(one ad included on that) we can discuss about two ad's. One is our INCREDIBLE INDIA ad. The other one is a surprise ad NEW MEXICO ad. Lets come first to the mexico ad then we can move onto the biggie.
Mexico ad a clear bold attempt to defy the contemporary portrayal that i described few cm's away. The ad is showing an alien who wants to take a break and finds that mexico is the best place and even his boss recommends him the place with few ad-dons. The ad is NOT AN HIT. You can know from the picture itself it gives a sense of awkwardness right ? Yes that defeated the ad. I was wondering how even if they could have attempted an ad without the default setup they would fail and this ad was sitting in the extreme opposite of default setup. The aliens were disgusting that made people to switch channels. And even if someone would watch for a few minutes he would give up because it was boring and not usual alien and human thing they used to see. If someone very boldly sits and watch the full ad (like me) he/she would decide Mexico is a place for aliens and not for humans. The ad is a complete disaster and shows the height of craziness one would go to make an ad different. Even if their target market was children (convincing parents kind) the ad should not have carried over an office setup. Ok the conclusion is this ad became an huge disaster. This non typical ad dint work out. so what about Incredible India ad. Lets see in two parts
This ad is an typical tourism ad. You got all we wanted landscapes river greens even Everest. This ad can convince someone outside and inside. And this ad does not carry any special weight age also. But if the same typical ad that you saw now if gets some flavor what we will be getting ?
This ad gives an excellent portrayal of our country. The ad carries an foreign hero. May sound a bit disturbing but the fact is marketers behind this ad are born genius. A flavor which i had mentioned previously is this foreigner. Here in this ad we can see India from the eyes of the foreigner. Its visual treat for Indians and delightful treat for foreigners. The man starts writing a letter to his friend and keeps thinking what to write. He tries to remember what all he did. From Bike and camel ride to mud bath and tiger safari he comes off with different instances. The music is truly Indian. The feel is also well protected with the visual treat given. Unlike many other ads Taj Mahal is showed just once. The weird things which are done by Indians is being done by an foreigner and this thought requires hard brain. The ad would do good with Indians cos of two main reasons. One is visual treat as i said before and the other one is comedies which revolve around a person coming to India. Indians always like when someone cant pull it off. And if an foreigner is part of it that would tickle their bones off. But these kind of instances would be taken with an feeling of willing to experience factor among foreigners. The ad does justice to everyone who is watching the same. I would rate it as the best tourism ad. Its splendid creativity by bringing in a foreigner. Many would have suggested SRK but this was indeed an bold and successful attempt. Now this is the best part. Finale of the blog is a must watch cos the same foreigner compiles all his thoughts and puts it in two words. INCREDIBLE INDIA. I love it and it gives me a sudden goosebumps. Hope you all felt the same. The previous ad we were talking about BAJAJ DISCOVER and the way they found out inside India. This ad also finds out few new things for us the luxury train the elephants washing and the Indian discotheque. May sound little odd but I feel these things have been a change factor for us. So guys do watch our Incredible India and this ad truly is credible. Next ad on..... keep guessing.....No wait will give an hint..hmm something on chennai ...
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